Events and Trade Shows

Goal of the track

This open track addresses the question of how companies develop technology-based business models in the context of Industry 4.0 and Industry 5.0 and transform themselves into resilient, data- and AI-driven digital enterprises.

The focus is on strategies for redesigning value propositions and value creation, especially under conditions of uncertainty, disruption, volatility, and increasing regulation. A particular emphasis is placed on the design of transformation processes in the course of digital and AI transformation – from roadmaps and scaling to organizational and technological implementation issues.

In addition, the track highlights entrepreneurial resilience management as an integrated management system for ensuring robustness, adaptability, and continuity.

Thematic focus

Contributions may address the following aspects, among others:

• Digital operating models and capability building
• Data and AI governance
• Strategic and organizational prerequisites for scalable digitalization and AI use
• Platform and ecosystem strategies
• Data and AI monetization
• Servitization and digital product and service offerings
• AI and generative AI in planning and decision support
• Resilience by design (e.g., business continuity, supply chain resilience)
• Shaping transformation (portfolio management, change approaches)
• Skills and workforce transformation
• Metrics for measuring digital maturity, productivity, and resilience